After almost a year, Piaget shows for Possession Collection on Dubai's OOH scene again, a charming DOOH campaign calling the brand lovers to discover the fascinating watches and jewelry masterpieces, as we used to see in every campaign of Piaget like the extraordinary “Gala & Possession Collection” that was published in June’s 2021.

The dark blue background gives a sense of exclusiveness and elegance, yet sophistication and confidence. The collection of watches and jewelry pieces make a phenomenal appearance over the deep blue background. The brand name and the tagline “Possession Collection” are the only ad message, they appear in the two languages, Arabic and English.

The heritage of the brand roots in 1874, when Georges-Eduards Piaget decided to make a gift for his wife Emma, his watchmaking obsession, alongside his passionate love for his wife, led him to make one of the most distinctive brands in the world.

The campaign was published in the fourth week of April, before Eid Al-Fitr, the festive season when people love to gift their beloved ones. The campaign’s distribution was limited, targeting deeply the brand’s loyal customers around their destinations to guarantee the awareness delivery efficiently.

Campaign Credits

Industry: Jewelry

Brand: Piaget

Advertiser: Piaget

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: DOOH Campaign | Dubai | Piaget | UAE | United Arab Emirates

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