Marli New York ‘Tip-Top Collection’ Goes Beyond The Obvious On Dubai’s DOOH Featuring Balqees Fathi

Marli New York exhibited its matchless Tip-Top Collection addressing the brand customers in their first outdoor appearance this year with a tuneful DOOH Campaign in Dubai, November 2021 Marli New york dazzled Dubai’s outdoor scene with their elegant Autumn daze Collection.

The collection of bracelets, earrings, necklaces, and rings worn by the first Arab based brand ambassador engaging with Marli’s outdoor campaigns, Balqees Fathi appears marvelously on a darkish theme that conveys uniqueness and luxury while also expressing power and conviction, a clear message calling attention to the brand name in Arabic and English with the tagline “Tip-Top Collection” only in English.

A designer and entrepreneur from a family with a century of experience in the industry, Maral Artinian was inevitably lured to New York where she started Marli, after being fascinated and inspired by the wonderful energy of the world’s most dynamic city and the amazing women who live in it.

April’s fourth week right before Eid Al-Fitr the campaign was published with a limited distribution strategy, clearly addressing the brand lovers in their favored places, the uniqueness, design, and location all together had led the campaign to deliver the targeted message effectively.