KFC is back on Cairo’s OOH scene, capturing all eyes for their Double Wrap sandwich, prior to their last OOH campaign featuring their Crunch Box. The sandwich includes two pieces of chicken zinger, spicy mayo, lettuce, tomato and turkey ham. Crunchy, scrumptious and topped with various items, the Double Wrap is the star of the billboards as it takes center stage and stirs up appetites all over Cairo. KFC persuades audiences to download the KFC app or call the hotline for the instant gratification of buying the sandwich and sating their hunger. Longing for more details about KFC’s campaign? Visit MOOH, the OOH-dedicated Media Intelligence Company to find out the campaign’s OOH types, sizes, budget, locations, districts, and more.
