Ajmal, the popular fragrance production company appeared with their new Evoke midnight fragrance prior to appearing in their last new Qafiya Gold fragrance. Evoke Midnight exudes power and machismo through a unique combination: Citrusy Fruity Spicy top with mandarine, raspberry and pink pepper. Floral Spicy heart with violet flower, cardamom and saffron. And a Woody Musky base with patchouli, musk and Tonka. The message in the bottle is clear, it’s all about an attitude-filled up to the brim. It’s named Evoke Midnight for a reason. It’s a perfume as different from others as night is from the day. The aura begins with the bottle itself resonating with night vibes. A blue-ish black bottled design adds up more complexity to the fragrance. With each act of opening, you get closer and closer to the mesmerizing aroma that engulfs you in its fragrant embrace. The new Evoke midnight edition campaign reached Dubai’s billboards in the form of digital screens.