After successful television ads, FAB Misr builds on the campaign’s commotion and creates an OOH campaign with the same ambassadors and following the same theme, of ambition and dreams. As the campaign is built on success, it follows different realms and types of it, such as success in cinema, success in music, and success in sports. For cinema, they set an example by Abo Bakr Shawky and Ayten Amin, who had films nominated in the Cannes Film Festival, and for music, they featured Hesham Nazeh, who is an internationally renowned music composer. Concerning success in sports, FAB Misr brought Hana Gouda, who is a champion in table tennis, ranked number one worldwide in the under 15- and 17-years old segment. FAB Misr have several taglines on its ads; “Success builds on success”, “Success is the symphony for greatness”, and “Continuing to dream and succeed”. All the ambassadors appear on the billboards assembled, with text overlaying them. Other visuals include Hesham Nazeh in a music studio, and Hana Gouda playing table tennis, with a red and blue colour pallet that suits the bank’s identity. Learn more information about FAB Misr’s campaign budget, media plan, OOH kinds, and more by visiting Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence.
