Etisalat by e& (previously Etisalat Group) has released a new outdoor advertising campaign across Cairo’s vibrant streets, taking over strategic spots on the billboards to commemorate the fact of being 15 years the strongest network in Egypt and customers' first choice in the telecommunication sector. The prominent telecom brand has popped up after its latest campaign of Akwa Forsa Menu Offer, which was gone viral on different ad mediums during Ramadan, depicting the superstar Ahmed Ezz and Carmen Bsaibes. Etisalat has yet penetrated the billboards to demonstrate 15 years of achievements, offering 15 balance unit gifts for each recharge. It established itself as the strongest network in Egypt and customers’ 1st choice, as shown in the ad copy, adding its motto signature Much Stronger. Etisalat Group is rebranding to e& as part of its transformation into a global technology and investment conglomerate that accelerates the digital transformation path, To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding the campaign types, kinds, locations, budgets, and media plans, and more.
