Tasjeel, the most established vehicle testing and registration service in Dubai has made its second appearance yet providing its customers with mobile vehicle inspection services. The mobile vehicle inspection service can offer added convenience to customers who find it difficult to bring their vehicles to a TASJEEL testing, who are in a remote location, or for Fleet customers who have multiple vehicles to test and register. A minimum booking for 5 vehicles is required to benefit from the mobile vehicle inspection service. In the ad copy, the billboard showcases one of its vehicles with the hashtag #we_are_all_responsible showing everyone that they got their book and a simple call-to-action to bring attention to the billboard. The campaign struck the roads of Dubai in the last week of April as a form of Digital screens.
