Egypt's finest home care, cosmetics, and personal care supplier, Frida, is getting back to the OOH advertising scene stronger than ever after its latest outdoor campaign in January 2022. This time, the prominent brand is expanding its campaign to reach audiences not only in Cairo and Giza but also in other governorates such as Alexandria, taking over the most vibrant and strategic spots on the billboards.    



The artwork of the visual ad is mostly similar to the previous campaign, as they display a wide range of high-quality products from home care, air care, and personal care on an eye-grabbing background, hosting the brand's logo, the advertiser's name, and the words "Cheerfulness, Confidence, Quality" or “البهجة والثقة والجودة”, describing the brand's values.   

[AD] Fridal, founded more than 60 years ago and headquartered in the 6th of October City, is one of the leading manufacturers and exporters of excellent natural essential oils and upscale perfumes to both domestic and worldwide markets.

Fridal is a corporation that specializes in flavours and perfumes, herbs and spices, and essential oils, and has over 2000 people and 3000 acres of privately owned land in Egypt. 

Fridal Consumer Products (FCP), a Fridal Group subsidiary, was founded in 2015 and offers a wide range of personal care, air care, and home products. Fridal Consumer Products has a strong reputation for providing high-quality products to its 100 million clients, and it aims to be the largest Egyptian FMCG company in the MENA region, with a significant market share in the air freshener category.

You can learn more about Fridal Group and browse their premium products through https://fridalfcp.com/

[AD] OUTSITE OOH, Egypt's leading outdoor advertising agency, with its vast experience and technique, has effectively managed and executed Frida's campaign all around Egypt. OUTSITE OOH was in charge of the campaign, with a tactical strategy and prime locations that target congested areas, with the desire to reach a wide range of target demographics in Cairo, Giza, and Alexandria.  

For further information about OUTSITE OOH, check out the official website https://outsiteooh.com/

To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding the campaign types, kinds, locations, budgets, and media plans, and more.

Campaign Credits

Industry: Cosmetics & Personal Care | Home Appliances

Brand: Frida

Advertiser: Fridal Group

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Branding Campaign | Frida | Frida Aqua Sensation | Frida Aqua Touch | Frida Fabric | Fridal Group | Fridal Consumer Products (FCP) | OUTSITE OOH Media | LIONISERS

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