ADIB, or Abu Dhabi Islamic Bank, has made an appearance on Dubai’s OOH scene, before their previous campaign, promoting their Ghina Savings Account. ADIB entices Dubai’s audience to download their mobile app, showing an interface of the app, and open a Ghina Savings Account in a few clicks and a few minutes with the attraction of the Ghina Prize Draw. Saving is winning with ADIB Ghina, with the chance to win up to AED 3 million as well as more prizes, while saving as little of an amount as AED 20,000. The ad copy on the billboard announces “Over AED 10 Million To Be Won Every Year”. This process operates through drawing entries following a specific system. The new campaign hit Dubai in the second week of April.
