Following its latest OOH campaign, Saint Laurent has taken over two different OOH types across Dubai's roads to release a new campaign that displays staggering apparel and accessories.
In 1961, Yves Saint Laurent launched his label, which went on to become one of the most influential fashion brands of the twentieth century. With the advent of ready-to-wear in 1966, the designer revolutionized the way apparel and society interact. With refined and high-octane collections that perfectly integrate heritage and contemporary, Anthony Vaccarello, who joined as creative director in 2016, pays tribute to Maison's history and unmistakable Parisian flair. Cocktail dresses, leather jackets, and reworked iconic bags and shoes are all on the runway.
As we are getting to expect from global fashion brands, Saint Laurent has selected a minimalist style design in its new campaign to give the focus to the product, showing its clothing on different models.
This campaign emerged in the first week of April, using the Digital Screens and UniPoles of Dubai to promote its world-class Ready-To-Wear apparel.
Industry: Fashion & Accessories
Brand: Yves Saint Laurent (YSL)
OOH Size: Digital Screen | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Branding Campaign | Dubai | UAE | United Arab Emirates | Yves Saint Laurent (YSL)
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