After their last 2021 campaign promoting their “Super Avi” collection. Breitling, the prominent Swiss brand, polished the OOH scene with the navitimer for the journey outdoor campaign.

In celebration of the 70th anniversary of Breitling’s original pilot’s watch, the brand has unveiled a redesigned collection. Featuring bold colour and enhanced styling, it reflects the incredible journeys of its aviation heritage “Navitimer”, which is a legendary timepiece, that includes the watch’s beloved classic features, with added modern retro-style refinements as shown in the ad copy of the good looking interior of the watch followed by an airplane in the background to represent it's for the earth, air and space for people plotting their journeys through life. Also, the famous basketball superstar was shown in the ad copy Giannis Antetokounmpo, as it gets to the heart of these moving journeys. 

The campaign was shown in the form of Digital screens and Uni-poles.

The Art & Science of OOH

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