The leading full-service Egyptian Banque Du Caire has struck on Cairo’s OOH scene serving new generations with endless chances! On April 10th, the Banque du Caire launched its current marketing campaign, Ashan nefham ba'ad ben ademlak badal el forsa, meya meaning that so we can understand one another...we provide not one, but a hundred chances. The campaign is part of a larger partnership with Leo Burnett and a star-studded ensemble that includes Mohamed Mounir, Cheb Khaled, Amir Eid, and Marwan Moussa. Banque du Caire's multifaceted Ramadan campaign not only fuses four different Arabic music genres but also bridges a generational divide by combining the old and new into a masterful artistic piece that everyone can enjoy regardless of generational affiliation; this campaign reflects the transformation taking place at the heart of Banque du Caire. Looking to find more on the Banque Du Caires's campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.