ValU has turned up once again on the OOH scene across Cairo, launching its new campaign featuring the renowned rapper Wegz, after its latest OOH campaign.  

As noticed on the orange-toned background, this service features "10% cashback without limits" With the phrase "قسط اللي ميتقسطش مع فاليو”, ValU demonstrates its robust position in the market. The visuals of the outdoors use the same integrated TV ad shots of Wegz with his funny smart expression, embodying several exotic characters. The ad copy hosts the hotline for more details, also you can download the app from Google Play or App Store.  

To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding the campaign types, kinds, locations, budgets, and media plans, and more.

Campaign Credits

Industry: Mobile Apps

Brand: ValU

Advertiser: EFG Hermes

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Country: Egypt

Region: North Africa

Tags: Brand Ambassador | Promotional Campaign | ValU | Wegz

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