Danone crowds Cairo’s roads with two simultaneous campaigns, one already released for Danone Tasty and another for Danone OIKO. The campaign for Danone OIKO, their infamous Greek yogurt, displays their set of diverse flavors full of nutritious calcium and protein. It began as a line of natural yogurts influenced by authentic Greek recipes. Innovation has been at the heart of the company throughout the years by constantly introducing new and enjoyable recipes to the public, but always preserving the essence of the yogurt itself and dairy. The brand has evolved with its flavors: the pairing of its unique yogurt with layers of fruits, such as the original flavor, original flavor but light, strawberry flavor, and mixed berry flavor. The ad visuals show off the packaging of each one, with pieces of fruit to signal each flavor, and a spoon full of creamy yoghurt to elicit a craving in audiences, with the motto “a moment for yourself”. Check out Monitoring Out of Home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know about Danone OIKO’s campaign's budget, types, kinds, locations, and more.
