After introducing SARAI’s newest phase Canva Springs last year, Madinet Nasr for Housing and Development (MNHD), has turned up on the OOH scene in Cairo with a Ramadan-based advert to announce a new brand identity by using one of the most powerful and effective factors in marketing, which is nostalgia.    

MNHD used the OOH medium to reveal its new collaboration with the superstars Simon, Hesham Abbas, Hamid El Shaeri, Ahmed El Sakka, Hend Sabry, Laila Ahmed Zaher, and Abo El Anwar in a new creative advert for Ramadan 2022. The top-notch real estate developer played on the theme of the generation gap, showing off 7 superstars from 3 different generations to highlight the most important marks of each generation, which will reminisce you of your precious childhood memories. The verbal elements host the logos of its major projects; SARAI and Taj City, followed by the official website and hotline as means of communication for more details. 

To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, and media plans, and more.

The Art & Science of OOH

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