Egypt Post has turned up once again on the outdoor advertising scene in Cairo to launch the first customer loyalty program, dubbed "Win" in cooperation with Dsquares and Prime.
The visual elements are mostly similar to Egypt Post’s most recent OOH campaign, incorporating the integrated TV ad shots that portray El Hadaba, Amr Diab with the slogans “It’s Your Time” which is localized in Arabic “ده وقته”. With growing digital services, Egypt Post has developed and altered several of its services. The loyalty programme aids Egypt Post in achieving financial inclusion and digital transformation because the more customers use digital services, the more likely they are to receive rewards through the Win programme, and thus aid in achieving digital transformation and financial inclusion, as evidenced by the Win loyalty program's linkage to the Yala app, which was recently launched by Post. The verbal elements host the hotline and the website as means of communication for more details.
To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, and media plans, and more.
Industry: Public Administration
Brand: Egypt Post
Advertiser: Egypt Post
Region: North Africa
Tags: Amr Diab | Awareness Campaign | Brand Ambassador | Egypt Post | Yala App
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