Following their prior appearance on Cairo’s OOH Scene featuring the MG5, MG is back and stronger than ever introducing the SUV To Fly With. The renowned automotive manufacturer MG once again stands out on Cairo’s OOH Arena with their newest SUV, the MG-HS. The advertised SUV is showcased in its glory on the new campaign billboards praising how it’s the “SUV You Fly With”. The campaign tagline is noted in Arabic “ الي تطير بيه SUV ال” with a very catchy red & white font that stands out alongside the white SUV. The ad copy mentions how the SUV is guaranteed for 6 years or until it reaches 150,000 KM. Lastly, the advertiser Mansour Automotive logo is present in addition to Shell Helix’s logo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about MG’s campaign.
