Moorfields eye center, the world-class centre of excellence for eye health services has made its way for the first time covering all of Dubai’s billboards. All the trust guaranteed with Moorfields eye hospital is highlighted in the ad copy stressing how people’s vision is their core responsibility “رؤيتك محور اهتمامتنا and that you’ll definitely see much better if Moorfields is your eye hospital “رؤيتك افضل مع مورفيلدز with two illustrations of eyes with all their numbers and contact info being present on the ad visuals. The limited campaign struck Dubai’s billboards as a form of Bridge Billboards.