GSK, a global multinational pharmaceutical and healthcare firm, has climbed up the billboard in Cairo to promote Sensodyne, a dentist-recommended toothpaste for teeth sensitivity. Following its most recent OOH campaign, the advertiser reposted Sensodyne’s campaign “Don’t Miss A Moment” during the holy month of Ramadan. The visual elements mostly are similar to Sensodyne's latest OOH campaign, using the minimalist design and showing off two main appealing tastes of Ramadan beverages and delectable Eastern desserts. The campaign grants the audiences all the pleasure and relief, so they don’t have to worry about teeth sensitivity by using the deep clean gel of Sensodyne’s effective toothpaste, exhibited in the background with new packaging. To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, and media plans, and more.
