Eid Al Fitr is right around the corner, and La Poire is ready with its mouthwatering kahk and cookies, so it has returned to the OOH scene, taking prime spots across Cairo’s streets to spread the happiness of Eid, after its Ramadan campaign.

The visuals of the outdoor campaign were extremely mouthwatering, exhibiting Eid kahk, coated with powdered sugar and filled with different stuffings in a very appetizing manner. The new multi-channel campaign has swept the billboards with the same used slogan, reposting the tagline "Every Day, La Poire has something sweet", which is localized into Arabic as "لابوار كل يوم فيه حاجة حلوة".

To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, and media plans, and more.

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