Amazon returns to Cairo’s OOH scene, hit after hit following their 70% Ramadan sale campaign, with their “Pay Less, Save More” campaign once again. Amazon alerts the public that there are massive discounts up to 50% on their products, which one can browse through their application. The main graphic of the ad displays the interface of the Amazon application, with the home page featuring some products like sneakers, makeup, and house appliances, and highlighting the up to 50% off deals. The campaign tagline is written in Arabic “ادفع اقل, وفر اكتر” or translating to “Pay Less, Save More”, drawing the audience's attention and enticing customers to check out Amazon's unbeatable prices. Featuring their color palette of orange and navy blue, these hues attract consumers' interest, alongside the huge sale. Finally, as a call to action, the ad encourages the audience to download the Amazon app now. Eager to learn more about Amazon’s OOH Campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Egypt & UAE, which includes details about the campaign types, kinds, locations, budgets, media plans, and more.
