Orange has made a big fuzz on the outdoor advertising scene across Cairo's prime spots, releasing an absolute delight campaign that blends the holy month of Ramadan and the spring vibes in one ad. Since Ramadan coincides with the spring season, Orange has played it smart by coming up with an advert full of joy, inspired by the late icon actress Soad Hosny aka Cinderella, as she is an epitome of the spring season and the perpetual youth-feel, reflected in her beautiful songs. The ad was full of color blooms, beautiful settings, Ramadan vibes, and Soad Hosny's song themes, starred by three of the most beloved and talented actresses; Mona Zaki, Nelly Karim, and Dina El Sherbiny, while singing and dancing on the jingle-based advert. The artwork of the outdoor campaign was as cheerful as the TV commercial ad, where the advertiser uses the same integrated TV ad shots, featuring the phenomenal trio as brand ambassadors. This campaign induces the users to subscribe to Ramadan Offer to get back their recharge value as internet and values up to 300 times through My Orange App. Looking to find more on Orange's campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.
