Swiss mechanical watch and clock manufacturer Audemars Piguet, founded in 1875 launched its latest awareness campaign on Dubai’s billboards featuring their 50 year celebration of The Royal Oak Collection.

Following their prior appearance, the prestigious brand showcased their campaign across Dubai’s OOH Arena highlighting the campaign slogan “FROM ICONOCLAST TO ICON” which also translates to “تحدت فأبدعت”. The ad spaces are visually appealing to the audience due to them being dynamic as well as spirited by the brand’s state-of-the-art nature. In addition to mentioning the campaign name and slogan, the ad space takes us back in time and dives into the Royal Oak’s history through enriched articles, technical sheets of models and calibers as well as exclusive anecdotes and archival footage uncovered by the brand’s heritage team. The ads give off a futuristic yet antiquated vibe, in celebration of the collection’s 50 years of success.  

This campaign struck in the first week of April on Digital Screens.

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