Al Etihad Credit Bureau (AECB) the public joint-stock banking company has made its debut for the first time with the hassle-free Cheque score application. Al Etihad Credit Bureau (AECB) announced the launch of ChequeScore, an innovative mobile application that allows both businesses and individuals to instantly know how likely a cheque issued through a UAE-based bank is to bounce. The ChequeScore app covers cheques issued by UAE-licensed banks and calculates the issuer’s credit score, payment behavior, cheque issuance, and clearance history in real-time, and that is assured in the ad copy through the statement “Verify cheque payments to avoid financial uncertainty” along with stressing on cheque gots people’s back “Your startup investor.” and “Your business partner.” Twitter, LinkedIn, Instagram, and Facebook links were at the bottom of the ad copy as a form of a call to action to draw clients in. This campaign was a new one, appearing on Hoarding billboards and digital screens in Dubai.
