First Abu Dhabi Bank (FAB) strikes UAE’s billboards to let their Ramadan offers be known, following their prior appearance on the outdoors ad scene. These offers include up to AED 300 cashback on a new FAB credit card, salary transfer cashback offer, an iSave account, FAB cashback credit card, FAB home loan, car loan for salaried individuals, Ramadan dining offers, and FAB auto loan. The FAB home loan, the auto loan and car loan take focus on the visuals with their statements “New beginnings start with a house this Ramadan” by introducing the best mortgage rates and “New beginnings start with a dream car this Ramadan” with their offer to lock in a brand-new Volkswagen during this time period or get special interest rates for an auto loan. On blue background that represents loyalty and trust, FAB reassures once again “New beginnings with our Ramadan offers”, with the typography decorated by Ramadan lanterns and ornaments. The brand relies heavily on messages, as they add that there are “unforgettable adventures” and “a special lifestyle” with their offers. This campaign is fairly new, distributed in the first week of April in the form of Digital Screens, Bridge Billboards, Uni-Pole and Lampposts on Dubai’s streets.
