The leading home appliance company, SHARP, has taken over Cairo's streets since January’s OOH campaign.

The visuals simply highlight how good of a brand SHARP is by showcasing its several products such as refrigerators, deep freezers, waters dispenses, free standing cookers, built-in ovens, microwaves, washing machines, AC’s, water heaters, and more with a phrase that emphasize how strong they’re going “ شارب عمل كل حاجة و كل حاجة عملها احسن” and several different phrases across other visuals “ شارب عملها انضف” “شارب عملها اذكى” “ شارب عملها أذكى”. ELARABY’s group also known as “صناع الثقة” were included in the billboard with their website, Facebook, and hotline.

Curious to know more about ALARABY’s campaigns? Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai.

The Art & Science of OOH

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