Edita’s iconic brand MOLTO has launched an OOH campaign encompassing their highly popular TV commercial. With an emotional and humorous slogan, the ad portrays two youths just after falling down on the floor – as we know from the TV commercial, falling down while clowning around together. The ad copy reads “With you in sweet and salty”, a traditional Egyptian phrase that means true friends will stay by your side, no matter what happens – or as in this case, what you do! Sharing some double-deckers with their sister brand Freska, the intermediate-size campaign can also be seen on large and X-Large uni-poles and gates.
