Back To Top Arrow

Edita’siconic brand MOLTO has launched an OOH campaign encompassing their highly popular TV commercial.
With an emotional and humorous slogan, the ad portrays two youths just after falling down on the floor – as we know from the TV commercial, falling down while clowning around together. The ad copy reads “With you in sweet and salty”, a traditional Egyptian phrase that means true friends will stay by your side, no matter what happens – or as in this case, what you do!
Sharing some double-deckers with their sister brand Freska, the intermediate-size campaign can also be seen on large and X-Large uni-poles and gates.

Molto celebrates true friendship… in sweet and salty!-00
Molto celebrates true friendship… in sweet and salty!-00

Your OOH Market Intelligence, is ready to provide specific campaign insights

Related

Chipsy Forno fusions flavors and colors on the billboards-cover-image

Chipsy Forno fusions flavors and colors on the billboards

Juhayna continues unstoppable OOH strategy-cover-image

Juhayna continues unstoppable OOH strategy

Domty launches multi-product outdoor campaign-cover-image

Domty launches multi-product outdoor campaign

Almarai extends “Back-to-School” campaign with new die-cuts-cover-image

Almarai extends “Back-to-School” campaign with new die-cuts

Recommended

El Abd celebrates Eid and the World Cup together-cover-image

El Abd celebrates Eid and the World Cup together