An international financial services provider, LGT Group Bank making its debut on Dubai's OOH Scene, using a blend of OOH types of Unipole and Bridge billboards. LGT is a global financial services firm specializing in private banking and asset management with over 3800 employees. LGT has operated in more than 20 countries across Europe, Asia, and the Middle East. The Princely Family of Liechtenstein has been managing the family-controlled business for over 90 years with vast experience managing family assets and alternative investments. The Bridge billboards focused on the main message Values Worth Sharing, showing their appreciation toward such values as traditions, respect, a sense of responsibility, and firm beliefs that create trust and bring people together in an uncertain world. Meanwhile, the campaign highlights the phrase “Here for generations”, demonstrated on a blue-themed background. Looking at the UniPole billboards, the advertiser incorporates the same message with the main taglines and ad copy, but with different visual elements. This campaign emerged for the first time in the outdoor advertising scene, gripping Dubai’s streets in the fourth week of April.
