The number one retail destination for designer fashion and clothing for men & women, THAT Concept Store strikes UAE’s billboards showcasing their latest Eid Glamour collection, highlighting their 2 Hour Delivery service in Dubai. The ad spaces exhibit both a male and female model rocking pieces from the new collection, which originally has a blue theme to it. The models are present upon a blue sky background, which is commonly used to symbolize depth as well as confidence. The ad copy notes the current bewildering advantage of any customer being able to get 2 Hour delivery anywhere in Dubai. The ad also mentions the brand’s website as a call to action for the audience to start filling their shopping carts, in addition to subtly adding the locations of the store which are located in Mall of The Emirates and City Center Mirdif giving the audience the choice of whether to shop online or in stores. The new awareness campaign struck Dubai Roads in the form of Digital Screens and Uni-Poles in the first week of April.
