Following its rebranding campaign, the Export Development Bank of Egypt, now known as EBank, succeeded with its new identity and new logo to grab attentions to its Ramadan campaign, taking over almost the prime spots on Cairo's billboards to make a difference in Digital Banking, introducing the first-of-its-kind virtual banking platform, powered by many cutting-edge virtual options. The prestigious bank has surprised the OOH audiences with unexpected collaboration with the superstar Tamer Hosny as a brand ambassador for the impressive campaign, which focuses on the future and achieving dreams.

EBank plays an integral role locally and internationally, so it holds the power to change how we see the world, and they have launched the “New World” campaign as their starting point. The new campaign represents the future innovations and modernization of our world, that the audience will be the first to take advantage of. The ad spaces host Tamer Hosny, ready for the future upon an infinite sky background, reflecting the infinite possibilities that the future holds with EBank. The ad copy highlights the campaign's tagline “ عالم جديد احنا اوله”, which is localized in English as "A New World, We're Its First", also incorporating the bank’s hotline and website for more information. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about EBank’s campaign.

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