In celebration of the Holy month, Egyptian Food Bank rises on Cairo’s Billboards following their prior appearance with a new Ramadan outdoor awareness campaign. Alongside the success of Egyptian Food Bank’s video advertising that is currently streaming on every Egyptian TV channel, they have caught moving stills from the ad and showcased them on Cairo’s OOH Scene. The ad spaces hosted Egyptian Food Bank’s brand ambassadors including Eyad Nassar, Tamer Hosny, Mohamed Mamdouh, Dorra Zarrouk, Yosra el Lozy, and Huda el Mufti all while in the act of feeding Egyptians in need as well as breaking their fast. The ads center around encouraging the audience to do the same and help spread the joy to millions. The ad space exhibits the pre-packaged Ramadan boxes and meals that are readily available for the audience to purchase and give out to the needy. They note how the “Joy Boxes” this Ramadan range from 150LE to 350LE, in addition to the Iftar and Suhoor prepackaged plates priced at 35LE. The ad copy also notes the campaign slogan “فرح ملايين الصائمين طول شهر رمضان” as well as Egyptian Food Bank’s hotline and website as a means for the audience to acquire any information. Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Egyptian Food Bank’s campaign.
