ROOYA Group launches new OOH campaign to promote its project Stone Residence in Katameya, New Cairo. The high class residential compound, part of ROOYA’s Stone Park Project, will be showcased at Cityscape and has been campaigning since the beginning of March. The ad copy advertises apartments “with different spaces”, completing the compound that started with luxurious villas and townhouses built around a petrified tree, from where the development takes its name. Megas, gates, double-decker poles and large and X-large uni-poles spread the campaign around the city.
