Rapyd has made its debut on the outdoor scene in Dubai, utilizing a blend of OOH types to aid businesses to thrive in any local market around the world by offering commerce & financial services, and a full stack of integrated payments. The journey started from a mobile payments company to an e-wallet product that would permit the customers to withdraw cash from ATMs without the need of a bank account in any country. The outdoor visuals capture breathtaking photos of some landmarks of different countries, on a blue-themed background that echoes the brand's identity. On the other hand, the campaign raises a repeated question Are You Ready For Rapyd?, mentioning different countries whether you are from Amsterdam, Singapore, San Francisco, London, Rio, or wherever you are to Dubai, payments are seamlessly embedded for customers. The verbal elements also host the website for more details. This campaign swept the OOH arena, using Bridge, Hoarding, and Lampposts Billboards, as well as Digital Screens.
