Mamas & Papas pops up on Dubai’s OOH Arena for the first time claiming trustworthy baby products and services for one’s growing family. UK-based nursery brand and manufacturer Mamas & Papas showcase their passion for offering dependable and unfailing products for every caring parent in their newest awareness campaign. The ad spaces are very simplistic and modern, focusing on the visual appeal of their displayed products. Mamas & Papas show off the Bug 3-in-1 Floor & Booster Seat with Activity Tray and how it secured a happy baby, as well as parading a fully furnished nursery containing all the must-have and necessary furniture, including the Harwell Cot Bed White/Oak and the Harwell Wardrobe White/Oak. Another ad space hosted expecting parents enjoying the joy of shopping for their future baby from Mamas & Papas, aming to create an emotional bond with their customers. The minimalist design of the ads catches the audience’s eye towards the products exhibited in order to tempt the audience and encourage them to try the products out. The ad copy notes the brand logo in both Arabic and English, as well as noting how they offer “Trusted baby products and services for your growing family”. Lastly, the ads remind consumers that they have the freedom to shop in-store or online, the latter through their mentioned website. Mamas & Papas’ campaign is fairly new, having been released in the fourth week of April on Dubai’s OOH Arena in the form of Uni-Poles and Lampposts.
