Following Jeep’s long absence off of Dubai’s OOH Scene, the American Automobile marque is back with a launch campaign, unveiling their All-New 2022 Jeep Grand Cherokee L. 

After announcing the all-new Jeep Gladiator in 2020, Jeep and its official dealer, Trading Enterprises have hit UAE’s billboards showcasing the jaw-dropping exploits one gets from the latest edition of the most awarded SUV ever. The Grand Cherokee L is displayed on the campaign billboards noting how it is a “New Era of Refinement” along with a sleek and luxurious visual of the vehicle. The ad features the car’s futuristic interior, highlighting its distinctive, upgraded, and highly functional design. A visual of the car’s progressive automatic gearbox is demonstrated, emphasizing its quick-shifting, engineered make-up. The ad copy mentions the car’s convenient 5 Year Warranty as well as the 5 Year Roadside Assistance provided with purchase. The ad spaces utilize a dark and polished color palette, which accentuates the elegance and power of the new car. 

Jeep’s new campaign struck as Hoardings on Dubai Streets in the first week of April. 

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