The great financial institution, Arab Bank is back on Cairo’s streets promoting how success is important for them on a day-to-day basis. Success is a journey for Arab Bank’s institution, as highlighted in the ad copy, and the high commitment in maintaining the highest standards of excellence in financial services based on sustainable growth and development. Arab’s Banking system is solider and much healthier than ever as they chose to represent it in a long ballerina centering the billboard with their moto “النجاح مسيرة” along with a statement that says “مع بعض بننجح كل يوم” so that everyone feels involved and cared for in this institution, a call-to-action along with their number was included as to draw customers attention. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Arab’s bank’s new campaigns.
