The renowned telecom brand in Egypt, WE, has brought to us the best collaboration ever in Ramadan 2022, as we got surprised with an unexpected comeback of the beloved actress Yasmine Abdelaziz, alongside the star Karim Mahmoud Abdelaziz in a very hilarious TV ad commercial that has been going extremely viral and trending since the month started. 

Following Khaled Mokhtar’s collaboration with WE in its latest OOH campaign, the leading brand has appointed the superstar Yasmine Abdelaziz and Karim Mahmoud Abdel Aziz as the brand ambassadors of WE’s Ramadan campaign for 2022. The advertiser uses the same integrated TV ad shots on the visuals that swept the outdoor scene in Cairo, featuring both actors while imitating couples from many generations, manifested on a distinctive purple-themed background with some Ramadan doodles that spread the vibes of the holy month. 

The verbal elements of the campaign guarantee a 200X the recharge value for you & your friends, hosting the catchy motto of “Ramadan Howa Howa Farhetna Heya Heya” which is localized in Arabic “رمضان هو هو فرحتنا هي هي”, showing the generation gap and how they all regard the holy month. 

Looking to find more on WE's campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.

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