Following the esteemed Real Estate Developer’s prior appearance on Cairo’s Billboards, Arkan Palm is back, displaying The “City behind a City” development that is 205. 205 caters to the diverse needs and lifestyle choices of its residents and they have reflected that in their ad spaces by mentioning all that they could offer to customers. The ads incorporate a tranquil and calm lake background. Each ad space represents a different development under 205 like 205 Downtown, 205 Canal Walk Island and El Safa Med Park. Another message being communicated through this awareness campaign is the location of Arkan Palm’s Sales Center which is positioned in Arkan Plaza. Blue is used intensely in the ad designs due to it being commonly associated with tranquility and calmness, as well as stability. In addition to the latter, orange was used subtly added in the ads as it is highly visible and eye-catching. The ad copy notes Arkan Palm’s hotline and website as a means for any inquiries. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Arkan Palm’s campaigns.
