Nespresso has chosen the outdoor advertising scene to amplify awareness of the Vertuo coffee machine. The top-notch brand has been creating the perfect cup of espresso coffee for more than 30 years, like a skilled barista. The story began from a ground-breaking idea in Switzerland to a global brand with a presence in 81 countries. The visual elements incorporate Vertuo's centrifusion technology that will provide you with an exceptional coffee experience. From signature coffees to authentic espressos, each has a rich crema, full-body, and smooth aroma & taste. The ad copy describes Vertuo’s cutting edge coffee machine as “Standards are meant to be broken”. This new campaign emerged in the first week of April, taking over the Digital Screens and Unipole Billboards in Dubai.