UAE’s go to affordable French fashion brand Kiabi rises on Dubai’s Billboards featuring their newest release, the Ramadan Collection. The launch campaign announces that the Ramadan collection is now available in stores in Dubai Festival City Mall, City Center Mirdif and Ibn Battuta Mall. The ad spaces are simplistic yet eye-catching, featuring samples of the Ramadan collection modeled by people of different ages, smiling while enjoying a sunny day. Exhibiting such a happy environment and associating it with Kiabi’s new collection makes the ads more noticeable as well as correlating the brand image with positive feelings. The campaign struck Dubai streets in the first week of April on Uni-Poles.
