Amazon.ae reprises itself on Dubai's OOH scene with a new campaign joined by Mastercard. The previous Amazon advertisement, which ran in March, was likewise a promotional campaign, with the hot offers for Ramadan.
In a collaboration with Mastercard, Amazon encourages their shoppers to shop with their Mastercards, and that with every order using it, the bank will donate the value of one school meal to the UN World Food Program during Ramadan. The UN World Food Program has a goal of giving 1 million school meals to children, and the two brands are uniting together to give back to those need. As an emotional trigger, the billboard displays two children with innocence radiating off of them and smiles lighting up their faces. Amazon & Mastercard urge people to make a difference in those children’s lives in the holy month
The new campaign was released in Dubai in the first week of April, on Hoarding billboards.
Industry: Banking | Mobile Apps | eCommerce
Brand: Mastercard | Amazon.ae
Advertiser: Amazon
OOH Size: Hoarding
Country: United Arab Emirates
Region: MENA
Tags: Amazon.ae | Awareness Campaign | Dubai | Mastercard | Promotional Campaign | UAE | United Arab Emirates | WFP | Amazon.ae RAMADAN SALE | Unifed Nations World Food Program
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.