Amazon.ae reprises itself on Dubai's OOH scene with a new campaign joined by Mastercard. The previous Amazon advertisement, which ran in March, was likewise a promotional campaign with hot offers for Ramadan. In a collaboration with Mastercard, Amazon encourages their shoppers to shop with their MasterCard and that with every order using it, the bank will donate the value of one school meal to the UN World Food Program during Ramadan. The UN World Food Program has a goal of giving 1 million school meals to children, and the two brands are uniting together to give back to those in need. As an emotional trigger, the billboard displays two children with innocence radiating off of them and smiles lighting up their faces. Amazon & Mastercard urge people to make a difference in those children’s lives in the holy month. The new campaign was released in Dubai in the first week of April on Hoarding billboards.
