Following their prior campaign displayed on Cairo’s OOH Arena, Abu Auf is back once again with their latest Ramadan Campaign promoting their unique Ramadan products. 

The esteemed roastery spotlights its most demanded products every Ramadan on Cairo’s Billboards, reminding people to go out and buy their favorites from Abu Auf. The campaign promotes Abu Auf’s special spices, salted crackers as well as their unique selection of Yamish “ياميش” and distinguishable coffee collection. The ad spaces mainly utilize green in the ad design due to it commonly being associated with freshness and the nature of the products, enhancing Abu Auf’s brand identity of being the freshest in the market, while fitting to every mood. The ad visuals are very put together and simple, again reflecting Abu Auf’s refined nature. Other than a mention of Abu Auf’s slogan “أبو عوف .. ``ابو المزاج” in every ad space, the ad copy notes Abu Auf’s website as well as their hotline for customers who want to order their Ramadan list from home. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Abu Auf’s campaigns. 

The Art & Science of OOH

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