Danube Properties makes its debut on Dubai’s OOH medium to launch a new project, PEARLZ Residence. The Danube Group has become one of the most trusted and household brands in the MENA region, with 25 years of experience, operating in 9 countries across the Middle East and Asia.
The advertiser succeeded to direct all eyes to the campaign due to the brilliant colors used in the backgrounds. The visual elements incorporate the modern style of the PEARL Residence, which is beautifully blended with the lush greenery surroundings in the Al Furjan Community.
Since PEARLZ is a mixed-use project, the ad copy of the outdoor campaign highlights the phrases "Smart home on your phone" and "Smart office with secretary", with an image of a clamshell with pearl.
The verbal elements of the Rooftop Billboards listed new-age amenities and facilities to be enjoyed at PEARLZ Residence, adding the hotline for more details.
This new campaign emerged in the fourth week of March for the first time, using a blend of OOH types, including UniPole, Rooftop, and Bus Stop Advertising.
Industry: Real Estate
Brand: Danube Properties
OOH Size: Rooftop billboard | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Launching Campaign | UAE | United Arab Emirates | Danube Group | Danube Properties | PEARLZ Danube
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