Following the Singaporian fashion house and luxury goods producer’s prior appearance, Charles & Keith hit Dubai’s OOH prime spots featuring their newest collaboration with Lebanese actress Daniella Rahme. 

Charles & Keith’s latest partnership with Daniella Rahme features curated products showcasing the actress’s love for bright colors and statement pieces. The ad spaces utilize the actress’s favorite shades of orange and blush as well as white for the ad’s main color palette. One of the ad spaces features Daniella Rahme posing gracefully holding the Meriah Chain Strap Crossbody Bag flaunting the statement piece to the audience. Another exhibits a snippet of the Bead-Embellished Metallic D’Orsay Pumps in Pewter taken from the video advertisement. Taking such candid stills from the video ad and showcasing them on the billboards coaxes the audience into checking out the video ad in order to have a better look at the collection. The ad copy notes Daniella Rahme’s name on Charles & Keith's usual white background in order to solely focus on the collaborators name and visuals presented. Lastly, Charles & Keith’s website as well as the fact that their products can be found on “6THSTREET.COM”, in addition to Club Apparel’s logo were subtly noted in the ad.

This campaign is relatively new having been released in the fourth week of March Across Dubai’s OOH prime spots as Digital Screens and Uni-Poles. 

The Art & Science of OOH

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