Noon, the e-commerce platform that sells it all, from electronics to apparel to food and household items, has risen on Cairo’s billboards to commemorate Ramadan’s arrival with hot offers and savings. The last time Noon hit outdoors, ad was to ensure the quick speed of their delivery. Noon has broadened this campaign in the UAE, as well, making into a global campaign, with similar deals and offers during the holy month of Ramadan. Noon's reaffirms its brand identity, which is strongly associated with the color yellow, garnering attention and excitement with the bright, cheery hue. “Ramadan is here, save up with the best deals” is accentuated with tiny, pink stars next to a big box of Noon goods such as a blender, pasta, Ramadan drinks, Chanel perfume, a PlayStation, a purse, sneakers, electronics and more. The brand has the “easiest payment methods”, with an extra discount of 20% using CIB’s card and a picture of the app’s interface and shopping sections. Find out more information on Noon's campaign you can check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system which operates in both Cairo and Dubai, to know more about the campaign's budget, types, kinds, locations, and more.
