Egypt’s staple dessert franchise La Poire sweetens Cairo’s OOH scene following their prior appearance with this years’ top-notch desserts for every Ramadan gathering, all displayed in their new awareness campaign “Every Day, La Poire has Something Sweet” campaign. 

The ad copy notes the multi-channel campaign’s slogan “لابوار كل يوم فيه حاجه حلوه”, along with a visual of every dessert available this Ramadan. The campaign is very catchy and extremely tempting via the mouth-watering visual of La Poire’s desserts. Desserts like their قشطاليه فستق، متدلعه بالكراميل، لوتس تشيز كيك سولتد كراميل and many more are displayed on the ad space in a very appetizing manner, accompanied by the name of each dessert for anyone who is interested. The array of desserts exhibited reflect how La Poire is really the go-to dessert provider this Ramadan as they have countless options, catering to everyone's preferences. The desserts in the ads are set in a simple yet elegant fashion, in addition to the use of light colors in the ad, consequently catching the audience's attention. 


Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about La Poire’s campaigns. 



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