Tickit is a first-of-its-kind loyalty program that is stepping in the DOOH advertising scene for the first time and gripping the prime spots to allow customers to instantly earn reward points. The visual elements incorporate minimal design on a turquoise-themed background, hosting the brand's name and its official website. It's worth mentioning that tickit was introduced by Dubai Holding in 2022 to let members earn points effortlessly to be enjoyed across leading attractions, destinations, entertainment offerings, and much-loved brands. The new campaign emerged in the fourth week of March for the first time, showing up on Digital Screens in Dubai.