Banque Misr has emerged on the OOH mediums of different formats to surprise its customers with digital services provided for free via the BM Online Application, after its most recent OOH campaign in 2021.

The esteemed Egyptian Bank is committed to its brand identity, as it is deploying its message on a burgundy-themed background. Meanwhile, the visuals of this outdoor campaign incorporates a smartphone showing a replica of the BM Online App, referring to the free digital services from April 1 to June 30, 2022, which is mainly 90 days, as stated on the ad copy. 

It's worth noting that the BM Online app allows customers to do all their financial and banking needs conveniently, from transactions, account & card evaluations, deactivation of a card temporarily, requesting a credit card, applying for a loan, paying a credit card as well as all post-due bills, and last but not least arranging & scheduling the next branch visit. On the other hand, they will be enjoying a number of advantages and discounts in the services provided in the BM Online application. 

Looking to find more on the Banque Misr's campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more

Campaign Credits

Industry: Banking

Brand: Banque Misr

Advertiser: Banque Misr

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Banque Misr | BM Online

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