Where Bitcoin and Ethereum come together in one place, Syscoin has risen on UAE’s billboards with an intriguing new awareness campaign. 

Syscoin’s campaign ad spaces are extremely futuristic, featuring the campaign catchphrase “Paper Money is The Past” and that everyone should join the revolution today. In addition to the latter, a visual representation of the Bitcoin and Ethereum cryptocurrencies are present in the ad. The billboard designs utilize blue and black tones as they represent knowledge, power and reliability, which are all traits that are reflected in Syscoin. The innovative design of the ads catches the audience's attention and tempts them to want to learn more information about the place with the “best of Bitcoin and Ethereum”. 

This campaign is fairly new having been released in the fourth week of March in the form of Lampposts and Digital Screens on Dubai Roads. 

The Art & Science of OOH

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