An American sanitaryware brand making its debut on Dubai’s OOH scene, Niagara is a sustainable sanitaryware that saves the earth as they state on their website “We didn’t set out to sell toilets. We wanted to save the earth. Now we do both!” The statement reasons the ad message that declares more than 77% water savings.\r\nThe new player executing Dubai’s market with its revolutionary strategy of promoting sustainability, inspiring the audiences to join the mission of saving the earth. Visuals came in the big format of the hoardings in a minimal grayscale design toilet space in the background, while the foreground focus on the message “Saves Up To 77% Water” alongside the same message in Arabic. The small format comes on a dark blue background and several messages of their offering, some of them in Arabic and the others in English. All the ad faces visuals footed with “Mac Al Gurg” which is a part of Easa Saleh Al Gurg Group of Companies.\r\nThe campaign distribution indicates a wide range of coverage, especially via small formats of OOH to reach as much as possible of the target audience in the shortest time, a smart strategy for brand awareness instead of flooding the OOH scene with ad faces.